According to Google, more people search on mobile devices than laptops and desktop computers. Did you know that 62% of millennials prefer a visual search engine to help them make fast choices? Therefore digital marketers must adapt their strategies to voice and visual searches.
Voice and visual searches are nothing new. Google, Amazon, Pinterest, and many other digital companies have been busy improving their voice and visual search capabilities with Artificial Intelligence. The key is to be ahead of the curve to capitalize on this as a significant competitive advantage. Read to learn how digital marketing agencies can help with Voice and Visual Search in your business’s marketing strategy.
What’s Voice and Visual Search?
Voice search refers to the ability to ask a question or give a command via voice and have an application or device answer it. For example, if you ask Siri, “how old is [person]” or “what’s [person] ‘s phone number,” you’ll get an answer. You can also use this technology in Google Assistant by saying, “who is [person]?”
Visual search allows users to take a picture of something and get information about that object or product. Both of these forms of AI provide an engaging experience for the user because they require little effort to speak or take a picture.
By Creating Engaging Personalized Experiences
With the help of AI, voice and visual searches will resemble how we ask the shop assistant questions. AI can help marketers predict what customers want and indicate when they will like it.
The ability to predict what your customers want and when they will wish to do it can help you provide more relevant content. This predictive technology is beneficial if you sell products that customers might want to but have yet to learn about (such as new products). It also helps you tailor your messaging for each specific customer so that each person sees what would be most helpful at any given time in his journey with your brand.
For example, if a user were to say “I want to go to the store” in a conversational tone, they would receive information on local stores based on their location. If they said, “I want to go to the grocery store,” they would receive information on grocery stores in their area. The same could be true for visual search; if a user were to take a picture of an item they were interested in, they would obtain information on where they could order or buy it online.
Voice Search Makes Your Business Standout
The future of digital marketing is voice search. Voice search increasingly plays a significant role in how consumers use their gadgets. Google reports that 27% of mobile queries are voice searches.
The key to optimizing your website for voice search is ensuring that your website is responsive to voice requests. Your website must be able to respond to a customer’s request without requiring them to click or scroll—they need only say what they want, and you need only listen.
It also helps in improving page ranking. If people are using voice search and find your website, then it means that they are interested in what you are offering and will visit your site again and again. You will get higher rankings because Google considers sites with frequent visits more reliable than those with fewer traffic flows.
The benefits for businesses using this technology are clear: you can reach more customers, increase your brand awareness and get closer to your customer’s needs than ever before.
Visual Search Makes Your Business Standout
Digital marketing experts are turning to visual search as it becomes increasingly difficult to stand out in a sea of competitors. Visual search allows users to find products using images instead of text. Customers no longer rely on text-based searches to find the information they need. Instead, they can upload an image containing the desired product, and voila! They’ll see results that are pertinent to them.
Visual search allows brands to create a more personalized customer experience. For example, if you upload an image of your favourite pair of shoes and then look for similar options on Amazon, you might receive suggestions based on what other customers who have bought those shoes have also purchased. You can get recommendations from people with similar tastes and preferences regarding fashion or beauty products!
Voice and visual search change how people interact with the web. They also change how businesses market their products and services once they can target consumers based on their specific needs. The technology may be widespread later, but you should consider how to incorporate it into your marketing campaigns.
