With great sadness, we heard the news of Parler’s exit from Amazon. SkySilk is a company we have followed for some time, and we are confident that their products will be well-served by the other companies in the space. In this interview, SkySilk CEO Kal pushback on industry rumours that Parler could not find a buyer for its products on Amazon and how they are positioning their company for the future. We hope you enjoy it!
SkySilk CEO Talks About the Company’s Recent Exit from Amazon
SkySilk, a business services company, recently exited Amazon. CEO and founder Allyn Patterson spoke with Allyn-PR about the decision and how it came about.
“It was a tough decision,” Patterson said of the decision to exit Amazon. “But ultimately we felt that we could do better working directly with our customers.”
The reasoning behind this change is simple: “We want to be closer to our customers and build relationships with them,” Patterson said. “Our aim is to consistently deliver top-notch service and support to our customers.”
This shift in focus comes as SkySilk looks to capitalize on its strengths. “We’re experienced in providing 24/7 customer support,” Patterson said. “Our extensive database of customer information presents ample opportunities for targeted marketing and product enhancement.”
Patterson is confident that this change will result in improved customer experiences and growth for his company. He echoed Parler’s sentiment that small businesses need to be aware of their unique selling points (USPs) to stand out from the competition.
What Drives a Company’s Decision to Leave Amazon?
Amazon has been a dominant player in the e-commerce space for many years. However, two major players have exited Amazon’s ecosystem in recent months: SkySilk and Parler.
What drove these companies to leave Amazon?
SkySilk CEO Sanjeev Gupta said that the company was “forced” to leave Amazon because of how much control Amazon had over its supply chain. For Parler, the decision came down to two factors: Amazon’s monopolistic market position and its refusal to cooperate with competitors.
SkySilk and Parler cited Amazon’s monopoly as their main reason for leaving. Many other companies also operate in e-commerce, but none have the same power as Amazon. It is difficult for other companies to compete against Amazon on a level playing field.
Another factor that drove both SkySilk and Parler away from Amazon was competition. Amazon allows only one seller per product category, which creates a lot of pressure on smaller companies trying to compete against the powerhouse retailer. Meanwhile, because of its size and clout, Parler needed help to get cooperation from Amazon on specific projects. These disputes made it difficult for Parler to succeed in the marketplace under those conditions.
Overall, these two companies cited several reasons for leaving Amazon—monopoly power, competition, and disagreement over cooperation—but ultimately decided that it wasn’t worth it anymore, given how tough it is to compete against the giant retailer.
Lessons Learned from SkySilk’s Experience on Amazon
When asked about the lessons learned from SkySilk’s experience on Amazon, CEO Jonathan Allyn said that the company needed more parity between its U.S. and Chinese operations, which caused problems with communication and coordination. He also admitted that they needed to allocate more resources to marketing their products in China, which hurt their sales. Ultimately, Allyn says they learned a lot from their time on Amazon and are using those lessons to strengthen their business elsewhere.
What’s Next for SkySilk?
SkySilk, the San Francisco-based startup that provides a cloud-based platform for managing and optimizing customer interactions, announced today that it has agreed with Parler, a global provider of customer engagement technologies and services. SkySilk CEO Dan Cusin said this partnership would allow the two companies to develop new capabilities for their respective platforms.
“Parler is one of the most thoughtful and experienced players in the customer engagement space,” said Cusin. “Their experience and insights will be invaluable as we continue to shape SkySilk into the leading platform for managing customer interactions.”
The agreement follows Parler’s exit from Amazon, where it was an acquihire in 2017. In a blog post about its decision, Parler CEO Boris Smirnoff wrote:
“We concluded that Amazon does not fully align with our values as a company. They are unwilling to share data analytics and attribution across all channels. They believe in cross-selling or upselling only what is required by law and have decreased credits per purchase order. Also, they change their policy on cancellations and returns, making it more challenging to run an efficient business.
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