Last Updated on January 23, 2024 by Flavia Calina
Digital signage displays can transform any establishment into a dynamic and engaging venue. They can promote menu offerings and sales promotions and engage customers with entertaining content.
You can turn any TV into a digital sign display using a media player. Upload your content into the software platform and configure settings to align with your messaging strategy.
Increased Brand Awareness
Using images and videos, businesses can use streaming digital signage to display information, menu boards, ads, promotions, events, schedules, and news. This can increase brand awareness by creating a visual reminder throughout the customer journey.
Streaming TV is rewriting the rules of how consumers view entertainment content and, with it, industry models that determine market structures, relationships among companies, and how value is captured. The disruption caused by nonlinear, on-demand viewing is already disrupting traditional video aggregation and distribution models built around broadcast towers, cable lines, and satellites – all of which require costly infrastructure to maintain.
Data-driven TV (DTV) is a crucial driver of the disruption, allowing brands to reach audiences more precisely by integrating targeting and attribution tactics into this established marketing channel.
Increased Customer Satisfaction
If you are a retailer wanting to increase customer satisfaction, TV streaming for business is an excellent tool. It may assist you with much more, including sharing suggestions and testimonies with your clientele and promoting goods and services.
This signage can also help you increase your brand awareness and boost sales. However, ensuring you use the correct type of screen for your business is essential. The TV monitor you choose dramatically impacts your digital signage system.
For example, a standard TV is not suitable for this purpose. Instead, it would help if you had a commercial display or an industrial television compatible with your digital signage software.
You can also get more out of your signage system by adding remote management capabilities. This makes it easier for you to manage your signage devices without physically visiting them. This can save you a lot of time and money. Also, it allows you to easily update your content and track the performance of your displays over time.
The video content industry is going through a slow and steady evolution. Black-and-white TVs gave way to color, big boxes slimmed into flat screens, three channels ballooned into 300, and then online video platforms emerged. The most significant change comes from streaming video, which bypasses the long-standing value chains and dedicated infrastructure (broadcast towers, cable lines, and satellites) that have been the bedrock of the TV business model.
This shift is being accelerated by technological advances, including robust fixed-broadband infrastructure and devices providing mobile video access. It is also fueled by a growing demand for original content, with serialized scripted and unscripted drama series driving nonlinear viewing.
Despite the changes, it is still possible for brands to leverage TV to drive sales. Whether in a restaurant, retail shop, or hotel, digital signage can display promotions, offer discounts and upsells, run surveys, collect customer feedback, and more. The key is to be strategic and test different approaches. For instance, a digital menu can be shown on a flat screen while an ad is broadcast on the same channel, and then the results can be analyzed.
Increased Customer Retention
Whether it’s traditional linear TV or streaming services, consumers spend an average of 294 minutes watching TV daily. That’s a lot of screen time for brands to leverage as part of their customer retention efforts. Until now, most DTC brands have focused on leveraging TV to attract and acquire new customers, but with advanced platform capabilities, they can also use it to drive repeat purchases from existing ones.
Businesses can display various content using digital signage to keep their audience engaged. This includes promoting their social media pages, running polls and surveys, and allowing customers to share real-time feedback. By combining this functionality with testing capabilities, businesses can see which messages resonate the most and optimize their content schedule over time.
Ultimately, the 80/20 rule of customer retention is still alive and well. By concentrating on the top 20% of your customers who make the most significant financial contributions to your business, you can develop a potent marketing plan that increases sales and fosters customer loyalty. This can be accomplished by displaying attention-grabbing content that incentivizes customers to return and engage with your business again.
Increased Customer Loyalty
A significant shift has occurred in how people consume traditional TV content. Streaming bypasses traditional video-aggregation and distribution models around free-to-air broadcast networks, cable, satellite, ad-supported AVOD (advertising-supported video on demand), and SVOD (subscription video on demand) and creates new online pathways for viewers to gain access to massive amounts of nonlinear content. This disruptive movement has impacted long-standing industry value chains and relationships.
In this new digital landscape, capturing customer loyalty is critical for businesses. It’s been reported that loyal customers spend 2.5 times more with a business and are three times more likely to make referrals.
TV streaming digital signage offers unique opportunities to build customer loyalty through engaging and relevant promotions. Leveraging real-time data that delivers a personalized experience for each viewer. For example, during a live sporting event, restaurants can use digital signage to promote snacks or drinks for the audience, enhancing engagement and providing a meaningful customer experience. Displaying UGC on your digital signage also boosts credibility and turns your customers into brand advocates, organically promoting your business. Read more exciting articles on Today World Info