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Why Every Business Needs a CPQ Configurator for Better Sales Performance

Flavia Calina by Flavia Calina
April 10, 2023
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Why Every Business Needs a CPQ Configurator for Better Sales Performance
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Last Updated on April 10, 2023 by Flavia Calina

A CPQ configurator is a streamlined, modular solution that lets your sales team personalize configurations, accurately price products, and send quotes. It also allows reps to deliver discounts, add-ons, and upsells.

A configured price quote solution that integrates with your business management tools and accounting software, eProcurement systems, and other critical applications effectively speeds up the workflows between your sales and operations teams.

Table of Contents

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  • Time Savings
  • Increased Productivity
  • Better Customer Service
  • Increased Sales Revenue

Time Savings

In the sales process, many tasks must be completed to make a sale. These can range from creating the quote to sending it to the customer and completing the transaction.

CPQ solutions streamline these tasks by automating these processes and saving time for the sales team. This allows them to spend more time prospecting, connecting with customers, and improving their selling skills.

In addition to time savings, many CPQ tool sites, such as Tacton.com, can help you improve your business’s efficiency and productivity. It can also help you increase your overall sales revenue by automating the price quotes you send prospective customers.

For example, if you have multiple types of products that need to be configured for a customer, a CPQ can simplify this process. You can configure them using a simple interface, saving your team time and making it easier for them to produce accurate quotes.

Another significant benefit of a CPQ is that it can help you create more personalized quotes for your customers. It can handle complex options and configurations, bulk pricing, and discount rules to generate customized quotes for customers’ needs.

With a CPQ, you can generate automated quotes that include discounts, add-ons, and bundles in a streamlined format that can be sent to your customers in seconds. This can save your sales reps a significant amount of time, and it can increase your average order value as well.

Increased Productivity

Product configuration is one of the most challenging aspects of quoting, and it can be particularly problematic for sales teams. CPQ software can solve these problems by enabling sales reps to create customized quotes tailored to the customer’s needs.

A CPQ can also speed up sales by providing customers with accurate quotes in minutes. Unlike a manual quoting process, a CPQ can quickly and accurately generate an accurate quote, eliminating errors from incompatible product configurations or inaccurate pricing information.

The CPQ process can be especially beneficial for businesses that deal with complicated products, such as those that involve many different components. CPQ systems can automatically configure all the necessary details to ensure that orders can be placed and shipped within an acceptable time frame.

For example, a CPQ can monitor inventory and supply levels to ensure that the company can meet demand without running out of stock and will automatically trigger re-ordering when a product is depleted. This can save companies time and money and will also boost sales.

In addition, a CPQ can provide sales managers with detailed sales data and analytics that can help them to determine the best course of action for the future. This data can enable the team to make more informed decisions about pricing, product selections, and overall business strategy.

Another advantage of CPQ is that it can streamline the sales approval process by providing a single point of approval for all deals. This can reduce the time it takes for sales representatives to get their orders approved, helping to improve productivity and efficiency throughout the entire sales cycle.

Better Customer Service

With CPQ, sales teams can deliver the personalized quotes that customers expect and need. This helps increase customer satisfaction by giving them the product and service they need at a comfortable price.

Using a CPQ configurator means you don’t have to spend much time manually configuring products and preparing quotes. This saves you and your customers time, eliminating errors resulting in slow or inaccurate quote turnaround times.

The configuration process also allows your engineers to focus on designing new products instead of spending time updating their existing ones. This can help you expand your product range and serve more customers while staying competitive.

Another way a CPQ solution improves customer service is by allowing customers to configure and customize their products online. This is a great way to give your customers a personalized experience they will not find in a traditional store.

This also gives your customers control over how much they want to pay to get a more accurate price and a quicker turnaround time. This means they will have a better shopping experience and may even return to your business.

A CPQ solution that includes artificial intelligence can analyze data about your customers and their buying habits to provide specific product and pricing recommendations that will likely attract them. 

Increased Sales Revenue

CPQ software allows your sales team to deliver accurate quotes that meet customer needs and requirements. Ultimately, this improves your overall sales cycle. It also helps to reduce pricing errors and ensure that your sales reps don’t recommend the wrong price.

Access to all the information needed for an accurate quote is crucial, especially when working with complicated products or services that require a high level of expertise from your sales representatives. Having a single place for all the configuration data and variable pricing rules saves your team time and ensures that each of their quotes is as precise as possible.

This also allows your team to be more productive and avoid any issues with overbooking or quota overruns. This can result in increased sales revenue and overall profit.

Another benefit of a CPQ is that it makes your product knowledge easier to obtain for all of your prospects and customers. A CPQ’s visualizations of your products in interactive 3D models make them easy to understand for anyone unfamiliar with the product. This is particularly beneficial when introducing new products or services.

A CPQ can also give your customers a virtual preview of their product before purchasing. This feature can be handy for complex products that include numerous customization options.

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Tags: Better Sales PerformanceCPQ Configurator
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